01
Speed and Core Web Vitals
LCP, images, JavaScript and cache. We measure before we talk, then attack the real bottleneck.
Faster, clearer, more useful to the business
Website optimization
If the site loads late, confuses people or brings no enquiries, the answer is not always “build it again”. Most of the time it is optimizing what you already have.
01
A site can look acceptable and still fail: heavy images, a vague message, a hidden form, URLs nobody understands. Visitors leave. Search engines do too.
02
We measure, prioritise and execute: performance, structure, copy, calls to action and the technical issues that block SEO. At AVOIRON optimization serves visibility and conversion — not a PageSpeed score for the ego.
02
A clear offer
What you sell, to whom, what to do now. If that does not fit in the first block, the design has failed.
03
Conversion
Forms, phone, the mobile path. We remove friction; we do not add pop-ups.
04
A base for SEO
Titles, headings, indexation and technical weight. A slow, confused site does not rank well even if it has text.
You do not need to start from scratch.
If you already have a site, we review it. Sometimes it is repaired, sped up and made visible. Sometimes the foundation has to be rebuilt. We say so with evidence — not a redesign by default.
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Is this a redesign?
No. Optimization improves what is already in production. If the base cannot be saved, we say so — then repair or a new site is the honest path.
Speed only?
Speed is the most visible symptom. We also look at conversion, structure and what stops people finding you.
How much will we notice?
It depends on the starting point. We do not invent percentages. We tell you what we will measure and which change we can defend.
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