Notes
Writing for people who have to decide — not to fill a blog.
Pieces with a real commercial point: business websites, visibility, performance and when to build an application. No empty pages.
Web development · 8 min
What a business website must include (and what to cut)
A practical list for owners: offer, proof, contact and pages a search engine can understand. No fashion. No filler.
Performance · 7 min
Your site is slow: what to fix first
An attack order for Core Web Vitals on a business site. No rebrand. No full rebuild by default.
Applications · 7 min
When you need a web application (and when you do not)
A simple rule so you do not spend a software project on what should be a website or a well-made spreadsheet.
Optimization · 8 min
How to improve an existing website (without starting over)
If you already have a site, the honest first step is an audit: speed, clarity, SEO and the path to contact. Redesign is not the default.
SEO · 9 min
SEO for businesses: what can be done (and what cannot be promised)
Useful SEO is architecture, service pages, technical work and indexation. Nobody honest guarantees first place.
Web development · 7 min
How to choose who builds your website (without agency theatre)
Ask for live work, a clear process and someone who talks about visibility and maintenance. Invented portfolios show.